Where diversity meets ads!
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Agencies already investing heavily in mainstream media can boost campaign impact by exploring non-mainstream, niche, and culturally specific channels. adStartr makes it simple to identify, book, and track these opportunities — reaching audiences mainstream channels miss while measuring real returns.
Mainstream media doesn’t reach every audience. Minority, niche, and culturally specific communities are often served by smaller, independent publications, digital platforms, and speciality media. By incorporating these channels, agencies can:.
Access Untapped Spending and Influence: Globally, diaspora and niche communities represent billions in combined purchasing power (Source: Nielsen, 2022).
Engage Authentically: Build client campaigns that resonate with audiences overlooked by mainstream media.
Test New Channels Efficiently: Explore new audiences without disrupting existing media plans.
Discover the Right Channels: Quickly find non-mainstream, niche, and global media that matches your client’s target audience. Filter by format, region, interest, or demographics.
Compare & Select: Evaluate placement opportunities, verified audience data, engagement metrics, and rate cards — all in one dashboard to make informed decisions.
Book & Launch Campaigns: Streamline bookings and approvals across multiple platforms. Coordinate creatives and placements without the manual hassle of dozens of individual contacts.
Measure & Optimise:Track campaign performance across channels, compare results, and adjust strategy to maximise ROI.
Dedicated Support and Guidance: Our team of experts is here to support you every step of the way, from campaign strategy to optimisation and reporting, regardless of your chosen media mix.
Seamless Integration: Easily supplement mainstream media campaigns without disrupting existing plans.
Data-Driven Decisions: Access verified metrics to understand reach and engagement.
Reach audiences others miss, optimise campaign returns, and expand your media mix with adStartr. Request a demo today and see how we can simplify your media planning, save you money, and help you create truly impactful campaigns across all channels.